The Apprentice's Karren Brady has warned Luisa Zissman not to get 'addicted' to telly.
Luisa finished as runner up in last year's Apprentice, losing out to Leah Totton in the final boardroom.
Speaking about Luisa's appearance in Celebrity Big Brother, Karren warned Luisa about forgetting about her business (a wholesale bakery) and becoming focused on a celebrity career.
"The thing is, if you're on television you can get addicted and you want to do one thing, and another thing, and another thing," Karren told the Daily Star newspaper today."Before you know it, all you are is a television celebrity."
Despite all of Luisa's antics in the house so far, Karren did also defend the mum-of-one insisting she was a driven woman who knew what she wanted.
"Actually, underneath it all, she’s a pretty smart lady," the businesswoman explained. "When she says, 'I don’t care what people think of me,' I think she genuinely means it.
"She’s mapped out what she wants to do with her life and that’s part of it."
Meanwhile, Karren joked that Lord Sugar probably would've had a stroke if he had seen Lusia's girl on girl kiss with Jasmine Waltz in the house.
She said: "I'm just thankful that Alan’s in America because if he’d have watched her I think he’d have had a mild stroke after seeing what’s been going on."