Ollie Locke has been revealed as the new favourite to win Celebrity Big Brother 2014.
William Hill have already seen plenty of movement in their Celeb Big Brother betting, with Made In Chelsea star, Ollie the 9/4 favourite, having been the third favourite on Friday evening.
Original favourite Lee Ryan is the 3/1 second favourite with TOWIE beauty, Sam Faiers 4/1.
“We have already had three favourites in our CBB betting in just three days. The betting has been all over the place although things look like they are settling down and Ollie is certainly the one to beat,” said William Hill spokesman Joe Crilly.
In our first popularity poll of the series it's Lee who has taken an early lead as the favourite, with Ollie in second place.
N-Dubz star Dappy has received the third most votes since Friday night's live launch, with Sam Faiers, Linda Nolan and Luisa Zissman all also proving popular.
Vote for your favourite Celebrity Big Brother housemate in our popularity poll below...
Celeb Big Brother betting (winner): 9/4 Ollie Locke; 3/1 Lee Ryan; 4/1 Sam Faiers; 10/1 Dappy; 12/1 Evander Holyfield; 16/1 Linda Nolan; 16/1 Lionel Blair; 20/1 Jasmine Waltz; 20/1 Jim Davidson; 20/1 Luisa Zissman; 50/1 Casey Batchelor; 66/1 Liz Jones
Celebrity Big Brother UK airs nightly on Channel 5.