Celebrity Big Brother 2014 ratings: 3.4 million watch live launch

Celebrity Big Brother 2014 eye logo

An audience of over million watched last night's Celebrity Big Brother 2014 live launch.

An average of 3.4 million viewers tuned in to see the twelve new housemates unveiled in yesterday evening's opener, hosted by Emma Willis between 9PM and 11PM.

It was the least watched January series opener since the show moved to Channel 5, down 150,000 viewers on last year's equivalent episode.

But it was well up on the last series that aired in the summer, which launched to just 2.8 million viewers.

The numbers helped Channel 5 to become the second most watched channel of the night, with only BBC One beating it as 6.2 million saw the latest episode of Silent Witness.

ITV managed just 2.99 million in the 9PM hour with the start of a new series of Piers Morgan's Life Stories.

Browse pictures of who's in the Celebrity Big Brother 2014 line up below...

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