Katie Price has become the latest potential Celebrity Big Brother 2014 housemate to deny the rumours.
The model had been linked to this month's series as far back as October, but has only just now spoken out about the reports.
But after enjoying all the press about her and the show over the last few months, Katie has now decided would be a good time to rubbish the speculation.
She tweeted this week: "I am not doing big brother, this is my point when mags write storys that are not true I say there not true and people still believe it."
A range of other celebs have also denied any involvement in Celebrity Big Brother this week.
Reality TV star and former X Factor USA host Khloe Kardashian had been one of the more hopeful rumours concerning next month's Channel 5 series, but a spokesperson confirmed this week: "All reports are 100% not true."
And Khloe's fellow American Kathy Griffin said "no way" to Celebrity Big Brother in a tweet last week.
Girls Aloud star Sarah Harding also hit back at reports claiming she would be entering the house come launch night, branding the CBB rumours "bulls**t in a rather angry tweet.
She wrote online: "errrr….ahahahahHaha!! what is this?… April f***in fools or Boxing Day?! Reaallly?!!! #bulls**t"
Finally, Apprentice star Katie Hopkins also rubbished suggestions she'd be in the house, denying any Celebrity Bro Bro line up rumours
Other names set for this year's Celebrity Big Brother lineup include TOWIE's Sam Faiers, comedian Jim Davidson girlfriend of ex-England manager Sven-Göran Eriksson Nancy Dell’Olio, N-Dubz rapper Dappy and soap star Alan Fletcher.
They're all set to be joined by former heavyweight boxer Evander Holyfield, Blue's Lee Ryan, Made In Chelsea's Ollie Locke, Apprentice star Luisa Zissman and American Z-lister model Jasmine Waltz.
CBB launches this Friday night on Channel 5 from 9PM with host Emma Willis.
Browse pictures of the potential Celebrity Big Brother UK housemates below...