The Apprentice 2013 candidate Luisa Zissman is set to appear on Celebrity Big Brother 2014.
The business wannabe was the controversial runner up on the BBC One series earlier this year, impressing Lord Sugar with her bakery business proposal.
However much of the column inches focusing on the mum-of-one were about her off-screen antics, being branded 'fame hungry' by some viewers.
Luisa had been linked to I'm A Celebrity, but now is set to enter the CBB house, according to The Sun.
A show insider told the newspaper today: “Luisa is determined to sex up the house and bring some fun to the show.
“She was in the running last summer but didn’t make it.”
Indeed, last year Luisa branded the show "s**t" and "embarrassing" after she was rumoured to be going in.
The 26-year-old wrote on Twitter: "More importantly no I do not want to do celeb BB it's sh** and embarrassing."
She added: "I do really love dancing on ice. My main focus is my business!"
Other names set for this year's Celebrity Big Brother lineup include TOWIE's Sam Faiers, comedian Jim Davidson girlfriend of ex-England manager Sven-Göran Eriksson Nancy Dell’Olio, N-Dubz rapper Dappy and soap star Alan Fletcher.
They're all set to be joined by former heavyweight boxer Evander Holyfield, Blue's Lee Ryan, Made In Chelsea's Ollie Locke and American Z-lister model Jasmine Waltz.
CBB launches this Friday night on Channel 5 from 9PM with host Emma Willis.
Browse pictures of the potential Celebrity Big Brother 2014 line up below...