Yet another celebrity has denied rumours about their appearance on Celebrity Big Brother 2014.
It seems that more stars are denying being involved than are actually being linked to the series in the past week.
Reality TV star and former X Factor USA host Khloe Kardashian had been one of the more hopeful rumours concerning next month's Channel 5 series, especially after reports that even ITV failed to get her to appear in I'm A Celebrity.
It's not too surprising then to hear that Channel 5 have also not managed to agree a deal with the US television personality to get her over to our shores.
"All reports are 100% not true," a source rather bluntly commented this week on the claims, so that clears that up.
It's the latest denial to come from a celeb about the series, with Khloe's fellow American Kathy Griffin saying "no way" to Celebrity Big Brother in a tweet yesterday.
Girls Aloud star Sarah Harding also hit back at reports suggesting she would be entering the house come launch night, branding the CBB rumours "bulls**t in a rather angry tweet.
She wrote online: "errrr….ahahahahHaha!! what is this?… April f***in fools or Boxing Day?! Reaallly?!!! #bulls**t"
On the other hand, the names that are being positively linked with the new series seem rather underwhelming, with Bollywood's Tanishaa Mukherji having agreed a deal for Celeb Big Bro according to gossip blogs.
The series kicks off on Channel 5 next Friday night with host Emma Willis.