Made In Chelsea's Ollie Locke has become the latest celeb linked to next year's Celebrity Big Brother.
The show kicks off in less than a week's time and Ollie has apparently signed a deal with Channel 5 to appear on the series, the first MIC cast member to appear in the line up.
And according to The Sun newspaper, bosses are hoping for a romance between Ollie and fellow rumoured CBB housemate Sam Faiers.
The tabloid claims that producers hope that Sam will want revenge on ex fiance Joey Essex, who got with model Amy Willerton on I'm A Celebrity earlier this year.
A source told the newspaper: “Ollie is a great signing and exactly Sam’s type. He’s a posher version of Joey. He’s ditzy, rich and very vain.”
The Sun also suggests that Ollie could be seen flirting with some of the male stars in the house, such as Blue's Lee Ryan.
The source added: “It will be funny to see which way Ollie goes — Sam is his ideal woman, but Lee is also quite hunky.
"A love triangle would be gripping telly.”
The current rumoured Celebrity Big Brother line up includes model Katie Price, Apprentice star and This Morning big mouth Katie Hopkins and model India Reynolds.
More names set to the new series are said to be former Strictly star Nancy Dell’Olio, comedian Jim Davidson, boxer Evander Holyfield and Neighbours actor Alan Fletcher.
Celebrity Big Brother 2014 starts on January 3 on Channel 5 from 9PM.
Browse pictures of the rumoured Celebrity Big Brother UK housemates below...