On the day before the final, Sam confessed he did in fact have a rather huge crush on his pal on the show.
We've known for a while, and so have the other housemates, even if Sam argued with anyone who suggested such a thing.
He told Gina: "I think you're very attractive and you've a wonderful personality, but I'm not the type of guy to flirt with someone who's got a boyfriend. "
Gina asked: "So why all this time have you said 'You're not my time', why say that?"
"Okay,Gina, I didn't realise... over the last month I have grown to appreciate you," Sam slurred. "I know you have a boyfriend and I respect that so I'm going to stay clear."
He explained: "I feel we do connect more than people I do connect with anyway, but you've got a boyfriend so I wouldn't come on to you, I'll let you have a happy life, I wouldn't even let you know what I like you."
A much more sober Gina told him: "You just did! At least you're honest."
"I want to meet your boyfriend and shake his hand and tell him he's a lucky bloke that's it, I'll leave you both alone," Sam concluded.
Big Brother airs tonight at 9PM on Channel 5.