Last night saw Callum Knell become the latest housemate to leave in the Big Brother 2013 results, booted out ahead of Hazel O'Sullivan, Dexter Koh and twins Jack and Joe.
He leaves just seven housemates fighting it out for the £100,000 prize fund, with the final now just two weeks away.
London socialite Gina is now quoted with her shortest price yet to be crowned BB champ, seeing her odds of glory cut to 8/11 after being backed by punters who correctly predicted Callum would be given the boot on Friday night.
The payout on Gina now stands at over £60,000, a mere six months' worth of her allowance from her parents.
Despite being the odds-on favourite for eviction Hazel survived, however her days look numbered as far as the odds are concerned as she's the rank outside at 50/1 to win the show.
Jessica Bridge of Ladbrokes said: "Gina's odds have collapsed and she's still being backed whatever the price. We're barely taking a penny on any of other housemates, so those punters who backed her at 100/1 must be rubbing their hands in glee."
As we enter the latest seven day stint of the series, who are you currently backing to win? Vote in our new popularity poll below...
Big Brother 2013 continues to air on Channel 5 every night.