The first celebrities have signed up to the new series of Celebrity Big Brother 2013, which starts next month.
A celeb version of the Channel 5 series will kick off straight after the current civilian version ends in mid-August.
And Channel 5 bosses are already building their line up, with football pundit Ron Atkinson and model Sophie Anderton on the line up.
They're set to be joined by Loose Women star Carol McGiffin and Geordie Shore's Charlotte Crosby in the house.
The Sun reports that Ron and Charlotte are set to scoop close to six-figure deals for their time in the house, while Sophie is set to get £30,000.
Producers hope that the four outspoken characters will lead to plenty of opinions and fireworks in the house during their three week stay.
Speaking about the series previously, Charlotte said: “We have cameras filming us 24/7 so I think Big Brother will be a walk in the park.”
An insider claimed: “Bosses are keen for the new series of Celebrity Big Brother to be lively and these signings will bring that.
“Big Ron wants viewers to see a different side to him but he will bring controversy just because of who he is.
“Sophie wants to prove she’s back on the wagon while for Charlotte it’s a chance to raise her profile.”
A spokesperson for Channel 5 did not comment on the reports.