Just 37,000 viewers bothered to tune in to live feed from the Big Brother 2013 house last night, prompting rumours of its axe.
Despite plugging of the live streaming on Channel 5, an average audience of 37,000 tuned in between 7PM and 9PM yesterday on 5*, dipping to lows of 9,000 viewers at one point.
While viewing figures on 5* were never going to be huge, the numbers are still well down on what the channel is capable of, with a slot average of around 200,000.
However it's worth pointing out that the numbers don't include those who may have watched online, with the stream also available from Channel5.com.
The main show has hardly been putting in strong figures itself, with just 1.5 million watching last night's highlights, and live nominations reveal.
It's down on last year's equivalent episode, even including those who caught up on Channel 5+1.
The numbers are rather disappointing as we're quite enjoying this series so far, but the first nominations could well kick the show while it's down.
Three of the biggest characters are up for the chop, and this year bosses have decided to revert back to a Vote To Evict format.
The one housemate with the most votes will be booted out in Friday night's first live eviction show.
The highlights continue tonight on Channel 5 from 10PM.