Arguments over the shopping list will be a thing of the past on Big Brorther 2013.
The BB housemates usually have an hour to write up a shopping list on a blackboard, leading to all sorts of clashes over who is in charge, and lots of confusion when it comes to ading up the numbers and staying on budget.
But in a sign that product placement is now starting to dictate more and more of the show, this year will see the shopping given a tech makeover.
Despite the eco-friendly and rather simplistic house, which will require the housemates to shower outside, use bicycles to generate electricity and grow their own veg, the group will order their shopping online.
The housemates will be seen ordering via a tablet as part of a new deal with online grocer Ocado.
Jason Gissing, the co-founder of the company, said: "We launched Ocado in 2000, the same year that ‘Big Brother’ first hit our screens and we've delivered over 35 million orders since, as more and more people join the internet revolution and make the life changing move to online grocery shopping at ocado.com.
"Housemates being able to order their weekly shop with just a few taps on an iPad will highlight the benefits of Ocado’s superior service to more people than ever before."
Big Brother UK starts on Thursday night on Channel 5.