Rylan Clark has edged further ahead in the Celebrity Big Brother betting according to Ladbrokes.
Last night saw the twelve Celebrity Big Brother 2013 housemates enter the house for the first time.
Wannabe popstar Rylan is the clear favourite at 5/2 to win this year's series with his closest competition coming from Ryan Maloney and Frankie Dettori at 5/1.
And should Rylan oblige the firm already face a payout of over £15,000 to punters which is only set to increase once he steps foot in the house.
Claire Richards finds herself as the most likely woman to be crowned the Queen of Big Brother at 8/1 or there's a 10/1 chance that Gillian Taylforth is.
The Hills' Heidi and Spencer look set to be the most unpopular contestants of all time as the firm have only seen five bets placed on the couple to date, with the biggest stake coming in at just £1.
Jessica Bridge of Ladbrokes said: "Rylan's home and dry as far punters are concerned, it looks like they've all reinvested their winnings from his prolonged X Factor success and are hoping he does one better in the Big Brother house."
Ladbrokes latest betting
Winner of CBB
Browse pictures of the Celebrity Big Brother 2013 line up below...