Former X Factor finalist Rylan Clark is the favourite to win the new series of Celebrity Big Brother, according to bookies Ladbrokes.
We certainly reckon he'll manage to last longer on CBB than on the X Factor, assuming he does take part.
With a reported £250,000 offer, Rylan looks set to cash in on his new found fame by entering the Big Brother house, and Ladrbokes are sure he's the one to beat as the 3/1 favourite, ahead of Toadie from Neighbours and shamed flat jockey Frankie Dettori at 5/1.
Page 3's Lacey Banghard is among the outsiders at 12/1 to win the show, however a much shorter price of 4/6 is on offer for her to be shown topless on TV.
Heidi Montag (14/1) and Spencer Pratt (14/1) look set to be the most unpopular contestants of all time as punters across the UK are yet to stake a single penny on either of the pair to win the show.
And as the celebrities get to know what their fellow housemates are actually famous for, the firm quote odds of 6/4 for Rylan to perform 'Rylan/Gangnam style' during his time in the house, or it's a 7/4 shot that Frankie Dettori hops on to a housemate's back and rides them.
There's a 4/1 chance that enough is enough and any celeb walks out of the house of their own accord.
Jessica Bridge of Ladbrokes said: "The early money suggests Rylan's got it in the bag but Frankie and Toadie are only a couple of lengths behind."
Browse pictures of the rumoured Celebrity Big Brother 2013 line up below...