Celebrity Big Brother bosses have reportedly coaxed Gillian Taylforth onto next month's latest series.
The actress is famous for playing Kathy Beale on BBC One soap Eastenders for 15 years.
The 57-year-old then went on to star in ITV1 series Footballer's wives, as well as The Bill and more recently Loose Women.
Gillian is not a stranger to reality telly, having competed in Strictly Come Dancing back in 2008.
However no doubt she'll be hoping to last a bit longer in CBB, having been kicked off after just two dances with pro partner Anton Du Beke.
The soap star joins an ever changing list of celebrities linked to the series, which now also includes comic Jim Davidson.
Also linked to the upcoming show is X Factor's Rylan Clark and singer Meat Loaf, who has revealed details of a new UK Arena tour shortly after the show is due to end.
Steps singer Claire Richards, The Hills stars Spencer Pratt & Heidi Montag and model Lacey Banghard have all also been rumoured.
However both Justin Lee Collins and Katie Price have recently denied claims they're due to enter the house when the series starts next month.
[cat c="big brother"]Celebrity Big Brother 2013[/cat] starts January 3 on Channel 5.
Browse pictures of the Celebrity Big Brother hosts below...