Big Brother winner Brian Belo had continued his attack on TOWIE, announcing plans to launch his own rival series Marbella Beach.
Brian, who won Big Brother back in 2008, is currently in a legal battle with TOWIE producers after claiming they stole his idea.
But as well as taking them to court, Brian is also planning to do battle in the ratings, the Daily Star reports.
His new reality series will follow Brits as they fly out to work and party in Spain.
And the cast will include former Miss Great Britain Rachael Tennant and former Big Brother star Amy Alexandra.
A source told the tabloid: “Marbella Beach will score where other reality shows fail. It will have sun, sea and lots of sexy action with bikini babes and hunks in trunks.”