ITV are reportedly after Simon Cowell, Jonathan Ross and Sharon Osbourne to judge a new reality talent contest for dogs.
According to The Sun, the new ITV2 series will be called Top Dog Model and will search for a pet pooch to win a dog modelling contract.
The newspaper claims that the series will be based around The X Factor, with open auditions and final shows.
The dogs will also have to take on various Crufts-style challenges in order to get to th efinal.
"The challenges are to test their suitability as models — so they may be tested on working with other animals, intelligence, obedience etc.," a source told the newspaper.
"It's all very lighthearted with the devotion between the owners and their pooches at the centre of it. Never has there been a more apt moment to launch a show like this.”
The supposed insider added: "With Uggie stealing hearts at the Oscars, Schmeichel being missed on Corrie, Gin on BGT and the Duchess of Cambridge's Lupo, Britain loves man's best friend. Top Dog Model seeks to find a true doggie star — the new Cindy Pawford, Claudia Sniffer or Elle Macfurson."
Simon recently said he was still hoping for a dog to win Britain’s Got Talent, teasing that he’d even dance on stage with any dog which managed to win!