Sky 1's flop X Factor rival series Must Be The Music was axed because it was 'too nice' to its contestants, it has been claimed. One of the show's former judges, singer Jamie Cullum, told The Sun he felt the series was given the chop because it wasn't as "cruel" as competing shows.
The series originally aired last summer and was eventually won by Emma's Imagination, who signed to X Factor judge Gary Barlow's Future Records label shortly after.
After just one outing though Sky confirmed the format would not be returning, after the final mustered a measly 400,000 viewers compared to the 20 million or so seen by The X Factor.
"Not enough people watched it. Maybe it wasn't cruel enough," Jamie told the newspaper today.
"The inherent drama in those shows is the human interest element - when you see people with their screws loose getting pushed around by people who should know better."
He added: "That's what's enjoyable about those shows, no matter how much we don't want to admit it."
The show was hosted by Radio 1 DJ Fearne Cotton while rapper Dizzee Rascal headed up a judging panel which included singers Sharleen Spiteri and Jamie. A spokesperson for Sky confirmed: “We’re now looking for the next big entertainment format.”