Love Island and I'm A Celebrity boost ITV viewing figures to best in a decade

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ITV is celebrating big viewing figures for 2018 thanks to a number of big shows.

Consolidated figures for ITV's main channel up until November 2018) have revealed that ITV has enjoyed its highest year to date share of viewing in nearly a decade, in what is its third consecutive year of audience share growth.


I’m A Celebrity...Get Me Out Of Here! had its highest ever launch in 2018, in the programme’s 18th series, with 13.7 million viewers based on consolidated data. I’m A Celebrity has built on the success of other ratings hits for ITV’s family of channels in 2018, including Saturday Night Takeaway, and drama Vera, which also averaged their highest ratings ever this year.

Back in January, The Voice returned in 2018 with a new coach, Olly Murs, joining Tom Jones, Will i am and Jennifer Hudson, and was up year on year by 300k viewers and 3.5 share points. The four piece will return next month for a new series.

In the Spring, the week of Britain’s Got Talent live shows were rounded off by 10 million viewers watching Lost Voice Guy become the first comedian to win Britain’s Got Talent.

The Chase has had its best year ever in both share and volume. Weekday teatime episodes are averaging 3.2million viewers and a 27% share, and The Chase has had seven of its ten biggest weekday tea time audiences ever in 2018, including its biggest ever on 3rd January with 4.5million viewers.

It has also had its best ever Celebrity Special in 2018, breaking the 5 million mark for the first time in October with 5.1million and 22%.

Meanwhile, the stand out success outside of the main channel was the record-breaking Love Island on ITV2, which averaged 4.0million viewers and a 17% share, up year-on-year by +1.5million and +6 share points, making it the show's best series yet.


Kevin Lygo, ITV's Director of Television said: “2018 has been a fantastic year for us - England’s World Cup clashes on ITV and Love Island were the most talked about TV of the summer, and this autumn, I’m a Celebrity has broken records in what is its 18th series.

"All three have brought in huge audiences, including amongst younger viewers, who have been watching these shows in their millions."

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