But after the cinema comes the home video release, and there was more film fun to be had in a bonus nighttime challenge.
Emily and Harry were led to a jungle rental shop named 'Bug-busters', complete with signage parodying the Blockbuster logo.
During their shift, video tapes were sporadically dropped down the returns chute, labelled with an iconic movie quote.
Their job was to identify the film, put the tape in the correct case and post it through the 'ready for hire' slot.
The more taped they returned correctly, the better their reward would be.
"About '64 I was courting Sandra, and that's the last time I went to the cinema," said Harry, referring to his wife. "I don't think I'm gonna be much use here!"
Quotes included 'To infinity and beyond!' from Toy Story and 'I'm the king of the world!' from Titanic.
Of course, the shop was also full of critter customers, including flies and spiders. Every so often, more jungle nasties joined them.
"There’s something in my pants," screamed Emily.
Eventually, the end klaxon sounded, and the pair left satisfied with their performance.
"Emily was absolutely superb finding the titles," reviewed Harry.
"That was really hard, but I think we got more yes’s than no’s," commented Emily.
Bosses seemingly gave them a five-star review, as they returned to camp with an usherette tray full of popcorn, ice cream and fizzy drinks.
"Get your ice cream!" shouted Harry as the campmates cheered their victory.
As they all tucked in to the treats, Emily had a fright when she felt something moving in her trousers.
"There's a grasshopper in my knickers!" she squealed.
I'm A Celebrity continues nightly at 9.00pm on ITV, with the grand final airing on Sunday.