It turns out that appearing on Celebs Go Dating can prove a big money maker.
Those on the Celeb Go Dating cast currently include Love Island's Muggy Mike Thalassitis, singer Tallia Storm and her ex Seb Morris.
They're joined by Hollywood's Jonathan Lipnicki, Olympian Jade Jones, comedian London Hughes and TOWIE's Gemma Collins.
Completing the line up are Made In Chelsea’s Sam Thompson and Ollie Locke.
While the celebs are meant to be on the show to find 'the one', they're also getting big money, according to reports.
Although exact amounts haven't been revealed, Muggy Mike is said to have been paid a 'six figure' fee for appearing on the show.
In fact, The Sun reports that Mike has made over £1 million since appearing on ITV2's Love Island last year.
“Mike is inundated with numerous television offers since Love Island and has been cashing in on his bad boy reputation,” an insider told the tabloid.
They explained: “The majority of the Love Island cast are running around getting engaged and splitting up but Mike has quietly been banking the cash making loads of Personal Appearances at nightclubs across the UK.
“He’s also secured numerous photo shoots and online promotions for men’s fashion companies."
The source added: “He even got a six figure sum for appearing on Celebs Go Dating."
And Mike's manager told the tabloid: "We already have a strong brand with the name Muggy Mike, which is great for business, and are inundated with enquiries for him on a daily basis"
In this evening's Celebs Go Dating, the agents meet Mike for crisis talks. Ollie goes skiing on his date with Dr Jason. One of the celebs leaves the agency with an emotional goodbye. Gemma's date with Laurence in Paris turns dramatic.
Celebs Go Dating airs Sunday-Thursdays.
You can tune in each night at 9PM on E4.
In the next episode on SUNDAY night, Nadia and Eden are on the warpath, and Gemma is confronted by Laurence after her Paris no-show. Sam dates Emilia again to test his feelings, Mike turns to his mate for advice, and Jade has a spa date.