Celebrity Big Brother 2018's winter series was the least watched January run yet.
An average audience of 1.4 million tuned in over 32 days between January and February.
It was down 400,000 on 2017's All Stars winter series average and 800,000 below 2016's winter run.
Only last summer's series rated lower on average, but only just with 1.3 million tuning in nightly.
The Year Of The Women themed special had launched with 2.2 million viewers, but numbers dipped throughout the run.
1.5 million watched the first week of highlights versus 1.3 million for the last week.
Late shows on both Friday and Saturday night's pulled down the average, with the live final last Friday only managing 1.6 million.
This was not only 700,000 below the launch but also down on a number of the nightly highlights episodes.
Celebrity Big Brother ratings
Overnight averages including Channel 5+1
2018 Winter: 1.4 million
2017 Summer: 1.3 million
2017 Winter: 1.8 million
2016 Summer: 1.6 million
2016 Winter: 2.2 million
2015 Summer: 1.5 million
2015 Winter: 2.6 million
2014 Summer: 1.8 million
2014 Winter: 2.5 million
The ever declining numbers don't bode too well for the show's future beyond 2018.
As yet, Channel 5 hasn't confirmed if it'll renew the show once with the contract up at the end of the year.
A further Celebrity series and 'civilian' run will air this summer before the show must either be renewed or dropped
In fifth place was Wayne Sleep following the first vote freeze of the night. Jess Impiazzi then followed him out the door before Shane Lynch left in third place.