Maggie Oliver is the early favourite to win Celebrity Big Brother 2018.
Former Detective Constable Maggie was a surprise addition this year's line up, best known for her work investigating the Rochdale grooming scandal.
She is one of eight ladies currently in the house, with men due to enter on Friday night.
Following the launch night, Maggie has stormed ahead as the clear favourite to win Celebrity Big Brother with Ladbrokes.
After entering the house the former Detective Constable has shot to the top of the betting as the 3/1 favourite to be crowned as this year's Queen, with India her closest challenger at this stage with odds of 8/1.
It's double figures thereafter for the likes of Amanda, Rachel, Jess and Ashley who are all chalked up at 12/1 apiece, and the same price is on offer for the first male contestant to enter the house in former footballer John Barnes.
Jessica Bridge of Ladbrokes said: "Maggie may be the favourite with punters right now, but things could start to change once the male celebrities begin to infiltrate the house."
Celebrity Big Brother 2018 odds
Maggie Oliver 3/1
India Willoughby 8/1
Amanda Barrie 12/1
Ashley James 12/1
Jess Impiazzi 12/1
John Barnes 12/1
Rachel Johnson 12/1
Ann Widdecombe 16/1
Malika Haqq 25/1
Who is your early favourite?
Vote in our opening popularity poll of the series below!
Celebrity Big Brother 2018 airs nightly on Channel 5.
Spin-off show Bit On The Side will run weeknights with Rylan Clark-Neal.
The final date has not yet been confirmed but typically takes place in the first week of February.