Celebrity Showmance concludes on ITV2 tonight, with these celebrities taking part in fake relationships.
The new series sees six (sort of) famous faces pretend to be dating one another in a bid to get the most social media attention.
Described as a ‘comedy game show’, the single celebrities will be paired into three very unlikely ‘couples’ and set ridiculous challenges to attract maximum social media attention.
Can they persuade their friends, family and fans that it’s real? More importantly, can they generate the most likes and comments on social media to win the Celebrity Showmance crown and trophy?
Unlike any other TV game show, in Celebrity Showmance the public become unwitting judges, as each couples’ chance of winning hinges on the amount of buzz they generate across social media.
Each challenge culminates in a photo or video, which the celebrities must post on social media. The couple that generates the highest number of likes, comments, shares and retweets about their relationship is awarded the most points – so the pressure is on to take the most iconic selfie.
The couple with the highest score at the end of the six-part series tonight will be awarded a trophy and declared winners in the game of Celebrity Showmance!
Celebrity Showmance couples
The couples who took part during filming earlier this year are:
Former 5ive singer Abz and TOWIE star Chloe Sims.
Socialite Lady Victoria Hervey and footballer plus recent Celebrity Big Brother housemate Jamie O’Hara.
Daughter of Baywatch star David Hasselhoff, Hayley Hasselhoff and Geordie Shore’s Kyle Christie.
Like with any good reality telly series in recent years, there will be a comic voice over provided by rapper and comedian actor Doc Brown.
They must also work to maximise the exposure of their showmances with fake photo ops and PR stunts.
Celebrity Showmance finishes tonight, November 8, Wednesday, at 9PM on ITV2 with the final episode of the series.