Megan McKenna's new reality series premiered to 100,000 viewers last night.
The musical series There's Something About Megan - which continues tonight on ITVBe - is following Megan as she launches a pop career in the US country music market.
The Sun newspaper reports that 102,000 viewers tuned in to the opening episode on Sunday evening.
While it was digital channel ITVBe's most watched show of the day, it was seen by a lot fewer viewers than Megan has followers on Twitter (600,000) and Instagram (2 million).
Episode two of the mini-series airs at 10PM on ITVBe tonight from deepest Nashville, where not a soul has heard of Megan.
Attempting to break the American country music industry and truly out of her comfort zone she’ll taste the simple life and cameras are there to share all the highs and lows that her music journey will bring.
Megan said of the three-part series: “I can't wait to spend this summer in Nashville. I have been a country music fan my whole life so to go to the place where some of my favorite country music artists have recorded really is a dream come true.
"I’m excited but definitely a bit scared as I just don’t know what to expect. I’ve been dreaming about this since I was a little girl so this is my one big shot.”
In fact, she previously made it to the live semi-finals of the show in 2009 alongside the likes of Susan Boyle and Diversity.
A part of two-piece vocal group Harmony with pal Demi, Megan sang for then-judges Simon Cowell, Amanda Holden and Piers Morgan eight years ago, performing What Is This Feeling? from the musical Wicked.
Simon Cowell told the pair: "I hated the song, I'm not crazy about the outfits... I hated the song... [but] I actually liked you."
There's Something About Megan airs tonight at 10PM on ITVBe.