Great British Bake Off on Channel 4 will need more than 8 million viewers to be a success, Paul Hollywood says.
Although that's still a huge amount of viewers, it's a lot less than the show was getting on BBC One.
Last year's final series of the Great British Bake Off on the BBC averaged 13.6 million viewers over its run with more than 14 million watching the final.
Speaking to the Radio Times this week, Paul hinted that he expected numbers to fall following the move but they would need to get down to 8 million before panic set in.
“Bake Off’s not broken," Paul insisted, “If we were in a slump, down to something like eight million, then we’d say we need to change something. But we don’t.”
The new series of Bake Off begins next Tuesday night on Channel 4 and will air for 75 minutes between 8PM and 9:15PM.
However 17 of those minutes will be adverts and sponsorship bumpers, with new judge Prue Leith encouraging fans to 'fast forward'.
“I want to comfort some people who might think, ‘Oh, I don’t want to go to Channel 4 because I don’t want to have the ads’. You don’t have to watch it in real time, do you?” she said at this week's press launch.
Channel 4 boss Jay Hunt admitted adding adverts to the former BBC series proved difficult.
“But we are a commercial broadcaster and we do need to pay for shows like Bake Off, so I make no apology for there being ads in it," she added. “We’ve been very, very careful about thinking where the ad breaks sit.”
The Great British Bake Off begins on Tuesday, August 29 on Channel 4 at 8PM.