Sarah Harding and Chad Johnson have kicked off in the Celebrity Big Brother 2017 house in a row over meat.
Yes, no more than a few hours after declaring themselves official boyfriend and girlfriend, the pair have had a row.
And it was all over Chad's meat.
The couple erupted at one another in the kitchen after Sarah claimed Chad was being 'selfish' for eating too much of the food in the house.
Sarah initially played down her comments as "banter" but Chad replied: "It wasn't funny."
"I was insistent upon wanting to cook a tiny portion of meat," he explained.
"Can you calm down? It's f**king meat, it's food. There's people out there starving, Chad," Sarah replied.
"Wait, I shouldn't have to f**king explain myself," Chad continued.
Sarah told him: "No you shouldn't so calm the f**k down. You can eat anything in this room, but make sure there's enough for everyone. Consider other people
"You need to think about other people."
Chad then snapped: "Oh my God stop saying that. Insinuating I don't think about other people. Are you kidding me? Is this a joke Is this some weird type of tactic? Why the f**k are you saying I didn't think about other people?"
Sarah told him: "Calm the f**k down. Can't you just eat what everyone else does and stop being so picky?
"God, we're not in a normal situation, Chad. We have to make the best of a bad situation."
She then ranted at him: "You're totally being selfish right now. You are, babe because that meat is for everyone.
"Get used to the real world because it's not all about you."