BBC and Channel 4 have got into a scheduling spat over Great British Bake Off's return.
Yesterday Channel 4 confirmed the Great British Bake Off 2017's start date.
In a shift from the recent Wednesday night slot on BBC One, Channel 4's version will air on Tuesday nights.
The first episode begins on Tuesday, August 29 at 8PM, running for 75 minutes which is longer than the typical hour on BBC but of course there will be adverts.
That start date meant the show going head to head with BBC's new cooking series The Big Family Cooking Showdown, which is now moving to Thursdays to avoid a clash.
A BBC spokesperson took aim at Channel 4 (via BBC News): "Channel 4's decision to move Bake Off from its long-term traditional Wednesday slot will be a surprise to many viewers who may see this as a cynical move.
"We never intended for our new cookery show to clash with theirs.
"There is room for both and we don't, in this instance, see any public value in two public service broadcasters going head to head in this way."
However Channel 4 hit back: "We made the decision about where to schedule The Great British Bake Off a few months after acquiring it and we haven't moved it since then.
"It is in the original Tuesday evening slot where the majority of past series have played."
Bake Off's 2017 series is the first in a new three year deal with Channel 4 after its controversial move from BBC One last year.
Restaurateur, food writer and novelist Prue Leith will be joining Paul Hollywood as judge of The Great British Bake Off after Mary Berry quit while Noel Fielding and Sandi Toksvig will replace Mel and Sue as hosts.