But will he kiss the girl?
In the house last night, rather than smooch the pair had a rather awkward encounter.
"I keep f**king it up, mate," Sam explained to Jordan Davies in the bedroom. "It's like, you know... I just gave her the lamest hug and kiss on the cheek but it's just so lame."
Jordan replied: "It's like you've got no game."
Sam continued: "Do you know what it is? It's like, I really wanted to as well... I don't know. I thought she looked really sweet tonight like I like the whole no make up look and there's a bit of me, there's a lot of me, that was just like, I wanna do it.
"And then just like, just with all the Sarah stuff and, like, everything like that. I was just like, I don't know."
He added: "I don't think I should, but just then I could feel my face moving to the right a little bit and I was like 'F**k!' and It ended with a f**king wave... I wanted to kiss her tonight."
"You should have," concluded Jordan.
Earlier in the day, unknown to Sam, Amelia had revealed her thoughts on the matter to the girls.
After ruling out a romance with Chad (and nominating him for eviction), Amelia spoke of hopes of starting something with Sam.
But she made it clear it was up to him to make a move.
Amelia said in the house yesterday: "I'm not a grafter, I'm not going to change, if it happens, it happens. The ball's in his court.
"I think it's very obvious I like Sam, I'm very honest about it."
Brandi Glanville however was oblivious about the blossoming house romance.
"It's not very obvious to me," she admitted, "But maybe it's just you, you're fun and quirky and that's your style."
Celebrity Big Brother 2017 continues nightly on Channel 5.