Kem - along with a number of other Twitter users - have accused some of the CBB cast of 'copying' their antics from the ITV2 series.
Celebrity Big Brother's Jordan Davies and Sam Thompson in particular have been accused of trying to replicate Kem's bromance with fellow Love Island star Chris Hughes.
Just days into the new series of CBB, some viewers feel as though Ibiza Weekender's Jordan and Made In Chelsea's Sam are trying too hard.
Chris and Kem became fan favourites on Love Island 2017 this year with both making it to the final where Kem won the show with girlfriend Amber Davies.
On Twitter, viewers hit out at Jordan and Sam for supposedly attempting to replicate their success.
"Jordan and Sam are trying too much to be Kem and Chris and I already want them evicted #CBB," one viewer wrote.
Another agreed: "Catching up on #CBB. Sam & Jordan need to stop trying to be the new Chris and Kem. Stop trying to make Jam happen... "
Now Kem has also got involved, saying: "How is there boys painting there nails and making raps on CBB that's so last month 😔❤️🌴@chrishughes_22"
However, former Celebrity Big Brother housemate Marnie Simpson hit back by saying that celebrities would never copy 'civilians'.
"Annoying that people would assume that CBB are copying love island, celebrities don't copy civilians, more the other way round. Pipe down."
But her remark caused quite the response with many mocking the Geordie Shore star.
Marnie later added: Not disrespecting civilians, but most of the people in CBB have worked hard to get where they are and for people to accuse them of copying."
Celebrity Big Brother 2017 airs nightly on Channel 5.