It wasn't just the celebrity housemates being discussed during last night's Celebrity Big Brother launch.
One man in the crowd gained particular attention from viewers after regularly being seen in shots behind host Emma Willis.
Variously named the "hot guy in the audience" and the "attractive ginger bearded man", people couldn't get enough.
Even the official Celebrity Big Brother twitter account noticed, branding him the "random #CBB audience hot guy".
And that comment turned out to be rather awkward when it was revealed he wasn't so random but a former Big Brother housemate.
It turns out that the 'randomer' was actually Big Brother 13's Arron Lowe, who spent 32 days inside the house in the summer of 2012.
"He ain't random he's an ex big brother housemate," one user pointed out to the official CBB Twitter account.
Another quipped: "That awkward moment when you forget one of your own ex housemates"
A third added: "Love the fact there have been so many people on BB that you forget one of them lol"
Although to be fair, he does look very different and even now has a new name, going by Sebastian Grace. (apparently Arron Lowe is his 'non-modelling name).
As for what he was doing at the launch, it turns out that
Arron Sebastian now co-runs a talent management company and looks after new CBB housemate Marissa Jade, as well as former CBB housemates including Farrah Abraham, and Fatman Scoop.
Celebrity Big Brother 2017 continues nightly on Channel 5.