Love Island 2017 couple Jamie Jewitt and Camilla Thurlow could make as much as £1 million off the back of the show.
The couple are currently one of the favourites to win in Monday's live final but missing out on the £50,000 prize probably won't matter much to them.
The pair, who last week enjoyed a La La Land themed final are, are set to rake it in.
Sources say they could end up making as much as £1 million together with £15,000 for a single public appearance and £30,000 for a product endorsement.
“Camilla and Jamie are the most genuine looking couple. They look so comfortable together and they are the most natural. Now the Beckhams are on the wane Britain needs a new golden couple,"
celebrity agent Barry Tomes told the Daily Star on Sunday.
He explained: “Between them Camilla and Jamie can easily earn a million. If they win the £50,000 prize that will just be a deposit on a car.
“They can team up and do a spin-off show and that would be very lucrative. And they could do commercials. Advertising agents will already be cooking something up.”
The agent went on to suggest Camilla could even end up with her own TV show.
“If I was managing her I’d get a documentary set up where she went out to war zones. That would be massive," he suggested. “Ross Kemp was a soap actor but now he’s carved out an incredible career making documentaries.
“He’s well-respected and makes a lot of money. I think that’s where Camilla will be most comfortable. It would suit her.”
Those who have already long left the villa are already cashing in on this year's hit series, which has seen over 2 million viewers tuning in to ITV.
Dom Lever has announced a 40 date night club tour, lasting longer than his stint in the show, which could make him as much as £80,000.
Love Island continues nightly on ITV2.
The final airs live on Monday night at 9PM with host Caroline Flack.