Chanelle McCleary and her boyfriend appeared to have sex on Big Brother 2017 tonight.
And many fans were far from impressed with the scenes, accusing Big Brother producers of chasing after Love Island's success.
Fresh from her secret task on last night's show, Chanelle was once again picked by Big Brother this evening for a task.
And in another ridiculous abandonment of Big Brother's core concept of no contact with the outside world, Chanelle's boyfriend spent night with her in a secret room.
Chanelle was chosen by Big Brother to receive a temptation in the Diary Room as part of the current prize money task.
Big Brother told her: "Your boyfriend Jake is currently in Big Brother's boudoir, he has high hopes you'll join him for a sleepover.
"But spending the night comes at a cost. £400 will be taken from your team's pot."
Chanelle immediately replied: "There's no questions asked I'm going."
After enjoying champagne and food, the pair got intimate in the bedroom with cameras capturing everything.
"Big Brother is trying to turn into Love Island putting Chanelle's boyfriend in the house for an overnight stay #BBUK" one viewer tweeted.
Another commented: "Nah Big Brother shouldn't really be showing Chanelle and her boyfriend having sex. This isn't Love Island. #bbuk"
A third posted: "So Big Brother clearly putting Chanelle's boyfriend in to get some of the sex headlines that Love Island is getting! #BBUK #LoveIsland"
"Big Brother wants to be #LoveIsland so damn bad. Desperate right now. #BBUK," a fourth agreed.
More viewers concurred: "This is supposed to be Big Brother not @LoveIsland "
If Chanelle and her boyfriend's antics weren't enough, the latest highlights also focused on Sam and Ellie's ongoing relationship drama.
Big Brother 2017 continues nightly on Channel 5.