Love Island 2017 has received more complaints about smoking than sex.
This year's couples seem to be particularly bad with the dirty habit and it's not gone unnoticed by fans.
One viewer on Twitter quipped: "Pretty shocking how much these girls are smoking on love island..was it a question on the application, do you smoke ✅ ur in.. #LoveIsland"
Another wrote online: "Disgusted by the constant smoking on #loveisland yuck! How about this week's challenge involves quitting? Bad example and influence."
Fan favourite Camilla particularly surprised viewers.
“F***ing hell even camilla smokes. Does anyone not smoke in this house! #loveisland,” tweeted another user.
One other commented: “Not being funny, but is anyone else actually shocked that Camilla's smoking? #loveisland.”
A third concluded: "camilla smoking??!!!??? feels like watching my granny smoke #loveisland"
A few viewers have taken the complaints further than Twitter and even made official objections to TV regulator Ofcom.
To date Love Island has received a total of 46 complaints the telly watchdog about the new series.
24 of them concern the constant smoking habits of the contestants while 15 were about sex scenes.
Ofcom will be assessing all the complaints before deciding whether or not to launch an investigation.
Last year the watchdog cleared the show following similar complaints about contestants having sex.
Ofcom dismissed the objection, saying in its report: "The series focuses on the romantic entanglements of a group of young single people, and we recognised that sexual activity between housemates had occurred in this and the previous series, and is often a key element of the programme’s ongoing narratives."
Love Island continues nightly on ITV2.