Big Brother makers Endemol have suggested a possible move for the show's famous house.
The current Big Brother house has been static for over a decade, currently placed just off Borehamwood High Street at Elstree TV studios inbetween a Tesco Extra and McDonald's Drive-Thru.
Love Island on the other hand regularly changes its much more glamourous villas, with two new ones this year based on the Spanish island of Mallorca.
According to the Daily Star newspaper, with BB ratings flagging, a new house in a new country for next year won't be ruled out as producers seek to make big changes.
Peter Salmon, chief creative officer of programme makers Endemol, told the newspaper: “I think Love Island has been sensational.
“If Big Brother is not on top form, we have to keep changing it. You have got to get at it creatively to think what its next manifestation will be.”
On a possible move for the house abroad, he added: "Listen, we should not rule anything out.”
Whatever happens to the Big Brother house, the show boss insisted the series would not be axed.
He declared: “I am really positive about the future.”
Viewing figures for Big Brother this year have sunk to their worst on record with fewer than a million viewers currently tuning in each night.
Love Island on the other hand has been doing the business for ITV2, hitting an all time high of 2.1 million viewers on Sunday.
The show, which is gifting ITV2 some of its best numbers in almost two decades, has grown its audience every week since the very start of series one in 2015.
Big Brother 2017 continues nightly on Channel 5.