As we've come to expect, it turns out that many of this summer's Big Brother 2017 housemates have been on telly before.
Last night's live launch saw 15 housemates enter the new British themed house.
They include Ex On The Beach star Kayleigh Morris and Dreamboys' stripper Lotan Carter.
More housemates are Chanelle McCleary, another Ex On the Beach star and model, and the "wild and independent" Arthur Fulford, who has appeared on reality shows Life is Toff and The F***ing Fulfords.
Self-confessed drama queen Ellie Young joins Big Brother fresh from ITV2's Ibiza Weekender while Kieran Lee is the THIRD former Ex On The Beach cast member on Big Brother this year.
Another TV regular is private investigator Rebecca Jane, who has made appearances on Lorraine, Dragons Den and ITV's This Morning.
Finally there's high flying nightclub owner Joe Quaranta, who you may recognise from Sky One reality series Tenerife Uncovered or BBC doc Tenerfie EastEnders.
While that covers much of the cast this year, there are some seemingly 'normal' folk, such as sisters Hannah and Deborah Agboola and husband and wife duo Imran and Sukhvinder Javeed.
There's also 22-year-old student Raphael Korine, an uber Big Brother fan, plus mum and daughter Mandy Longworth and Charlotte Keys.
Of course, being a 'celebrity' or not doesn't mean anything when it comes to being a good housemate and so we're not going to judge - yet.
And that's not all.
For the first time ever Big Brother handed over power to viewers in the launch show to help pick the housemates.
Tom Barber, a 21-year-old nightclub Co-Owner from Swansea, was vote into the house last night. He's become the People’s Housemate and will hold great power within the house, even having access to the outside world.
Big Brother continues nightly on Channel 5.