Big Brother 2017 fans have been left divided by the show's latest trailer.
A new preview from the summer series premiered today, apparently featuring blurred shots of this year's cast ahead of next month's launch.
"Who is entering the United Kingdom of Big Brother?" asked the trailer.
"Get ready because this year, Big Brother is getting extremely revealing," they teased
However the sexy clips of the seemingly young and good looking cast has left many fans feeling the show is turning into Love Island.
One complained on Twitter: "Is it going to be all towie, geordie shore, love island contestants? If so I'll leave it this year. I like quirky not desperate"
Another added: "Are you sure this is bb? Looks a hell lot like love island"
And a third commented: "Looks like ex on the beach! Models. It's a personality contest!"
However others were - quite rightly, really - waiting before giving a verdict on the series.
"Fed up with the so called fans slating the show and housemates before it's even started🙄 #BBUK," one fan posted to Twitter.
Big Brother will launch on Monday, June 5 on Channel 5 against Love Island which starts the same night on ITV2.
BBUK starts live at 8:30PM with host Emma Willis introducing us to the new housemates as they enter the house.
Straight after, Rylan Clark-Neal hosts a special launch night Bit On The Side called 'Full House with Rylan' straight after.
Big Brother then continues nightly on Channel 5 across the summer.
As always, we'll bring you all the latest Big Brother news throughout the series.
Big Brother launches at 8:30PM on Monday, June 5 on Channel 5.