The Voice UK 2017 on ITV was the least watched series yet

The Voice UK coaches

The Voice 2017 was the least watched series of the show to date, according to overnight figures.

The sixth series of The Voice UK - the first to air on ITV - finished with a whimper at the weekend with just 3.6 million viewers.


On average the latest run had 4.8 million viewers, down around a million on last year's series average and down almost 3 million on 2015's. The very first series remains the most watched, with an average of 7.6 million viewers.

Once again, the show struggled to keep viewers once the blind auditions finished.

An average of 5.6 million tuned in to the auditions this year, just 100,000 below last year's series average on the last BBC run, but numbers dropped for the live shows.

An average of fewer than 4 million people watched the live final stages this year in the run up to last Sunday's final.

The most watched episode was the sixth round of blind auditions which posted a figure of 6 million viewers, while the low point came when just 3.4 million watched the final round of knockouts.

ITV did put a lot of effort into revamping the latter half of the show, with changes including airing the knockout rounds live, but this doesn't seem to have improved ratings a bit.


The series returns next year in 2018 as part of a three year contract and we imagine there will be a few more tweaks to improve the format.

The Voice UK ratings

2012: 7.6 million
2013: 6.4 million
2014: 7.2 million
2015: 7.4 million
2016: 5.7 million
2017: 4.8 million

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