Joey Essex dropped a couple of swear words on ITV's This Morning today.
The TOWIE star was on the show to talk about his time on E4's Celebs Go Dating but ended up trending on Twitter over an on air technical glitch.
Hosts Holly Willoughby and Phillip Schofield were forced to apologise after Joey's microphone remained on after his interview.
Viewers heard Joey remark backstage: "F**king shithole" as Holly and Phillip attempted to continue on with the show.
— kerry (@hewitson10) February 20, 2017
Holly later told cameras: "Just in case anyone heard Joey Essex off camera just then, we apologise.
"He didn't know his microphone was on."
Phillip added: "I didn't know he knew any words that big!"
But fans of the ITV show seemed to see the funny side.
On Twitter, one fan reacted: "Awkward when they don't turn off a mic and Joey Essex is effing and blinding somewhere in the background..."
Another added: "There's been a tech blooper, can still hear Joey Essex and he's swearing like a trooper!"
Speaking in his actual interview, Joey spoke about looking for love on E4's Celebs Go Dating.
"I'm not normal. I don't think I am that normal," Joey said. "I just don't think that some people get me. I feel like a girl's gotta get me to understand who I am.
"I think they need to understand my job, they need to understand that my job is being me, being Joey Essex on TV, being me in real life. It's hard to get your head around."