ITV's Dance, Dance, Dance concluded with fewer than 3 million viewers last night.
The final of ITV's Dance, Dance, Dance paid a hefty price in facing The Jump once again, dipping to 2.9 million for its final of six episodes. The series had launched to more than four million at the start of January.
It was a joint series low with last week's semi-final as the show's first winners were crowned.
ITV have yet to confirm if it'll be coming back for a second run: Initial strong ratings proved some potential with a few tweaks, and it perhaps would do better in a different slot.
Meanwhile, after opening to 2.4 million viewers last week, The Jump dropped for episode two to 2.2 million.
The second live show of The Jump last night saw the thirteen new celebs take on their latest event - the snow cross - before the losers of each round took on the ski jump live.
Like last year but in contrast to the first two series, The Jump 2017 now airs weekly on Sunday evenings rather than airing nightly throughout the week.
Elsewhere last night, at 8PM ITV's nature Documentary Lion Country continued to struggle with 1.9 million viewers against Call The Midwife's 8.8 million.
In the 9PM hour, ITV's new drama The Good Karma Hospital was up 300,000 on last weekend's premiere, rising to 5.7 million against the BAFTAs which put in just 3.9 million.