Gary Barlow's new BBC talent contest looking for the stars of an upcoming Take That-themed musical looks set to go head-to-head with The Voice UK 2017 on ITV.
This morning, BBC One confirmed that it has teamed up with Gary for 'Let It Shine' (working title), an eight-week series that aims to form a band to join the cast of a new touring stage show based on Take That's music.
Gary will team up with three other mentors to find the best talent the country has to offer, while Graham Norton and Mel Giedroyc are also on board as presenters.
However, it appears that the show is set to face tough competition from the BBC's old friend The Voice UK.
A BBC spokesperson told Broadcast that Let It Shine will air in the same Spring slot that was home to The Voice, which has now moved to ITV.
As ITV is understood to be planning to run The Voice at the same time of year as the Beeb did, it is highly likely that the two shows will end up going head-to-head on Saturday nights.
Meanwhile, the rep also insisted that Let It Shine isn't looking for Take That "lookalikes" to imitate the band.
This means that anyone can take part, with the application page on the BBC website stating: "If you think you can sing and move as well as the original members of the group then we’d love to hear from you."
The minimum age for contestants is 16, while filming set to commence in September.