Sky One has axed its answer to The X Factor after just one series, it has been revealed. The digital telly channel has shelved plans for a second series of music based reality show 'Must Be The Music' after disappointing viewing figures for the first series earlier this year.
The show, which was broadcast in the summer alongside X Factor auditions, saw Emma Gillespie become the winner and her winner's track 'This Day' crack the top 10. Despite the chart success however, just 400,000 viewers tuned in the show, with repeats of The Simpsons grabbing more eyes.
A show source told The Sun: "It was a great show and a lot different to the X Factor because we had acts who wrote their own music.
"People seemed to like it and some of the songs on the show made the charts. But it seems that there is very little room in TV land for shows that are in any way similar to the X Factor.
"We wanted to do a second series but the reality is it was an expensive show and we feel it would be better spending the money on something new."
The show was hosted by Radio 1 DJ Fearne Cotton while rapper Dizzee Rascal headed up a judging panel which included singers Sharleen Spiteri Jamie Cullum. Last night a spokesperson for Sky confirmed: "We're now looking for the next big entertainment format."