Last night saw the launch of the tenth series of I'm A Celebrity Get Me Out Of Here with more than 11 million viewers watching the 10 celebs paddle and parachute their way into the Australia jungle. The rating makes it the most watched launch ever since the programme began back in 2002.
An average audience of 11.22 million tuned in to ITV1 from 9pm - A 41.15% share. The launch show, which was up almost 15% on last year, peaked with 12.48 million viewers.
An hour earlier and The X Factor's sixth results show managed to score an outstanding peak audience of 17.7 million viewers in the last 15 minutes of the show. The peak represents the biggest non-final Sunday audience in the show's history. The average however suffered, dipping 400,000 week on week thanks to a clash with Strictly.
On BBC One in the afternoon the Formula One did well, achieving 5.78 million from 12:10PM, peaking with an audience of over 7 million at 2:40PM. Later on in the evening and the latest Strictly Come Dancing results interested 10.55 million (36.3%), making it the most watched results show of the series so far.
Meanwhile The Secret Millionaire's return to Channel attracted 1.67 million in the competitive 9PM hour.