X Factor 2011 ratings dip with marathon opening live show

Dermot O'Leary

The X Factor 2011 opening live show lost nearly a million viewers on last year, with lengthy ad breaks being blamed. Saturday night's marathon two and a half hour opener saw just 32 minutes of singing, as the final 16 contestants performed for the first time.

But despite the decline, over 12 million viewers still watched the show, beating rival Strictly Come Dancing which peaked with just over 9 million.

The 45-minute clash between both shows however couldn't have helped things.

An X Factor spokesperson insisted: “Advertising complied with Ofcom’s code. Next week’s show will be shorter, at two hours and 10 minutes.”

Last night’s results show felt even more dragged out, with a 10 minute recap of the previous night, as well as performances from Cee Lo Green and Matt Cardle before eventually revealing the results.

Four axes were eliminated in the shock twist, with Jonjo Kerr, 2 Shoes, James Michael and Amelia Lily all being sent home by their own mentors.

PIC: Copyright ITV/Syco/Talkback Thames

More on: UK TV Ratings
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