The Apprentice 2018 final ratings down on last year's numbers

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The Apprentice 2018 final was watched by just under 6 million viewers last night.

An average audience of 5.8 million viewers, watched Sunday evening's season finale as Lord Sugar revealed who won The Apprentice 2018.


A peak audience of 6.3 million watched as the final two candidates went head to head for Lord Sugar's latest £250,000 business investment.

The numbers for the main episode are down on last year's audience of 6.5 million but match 2016's numbers and are up on 2015's low of 5.3 million, which was the least watched since the very first series back in 2005 on BBC Two.

Just like in recent years, The Apprentice 2018 final started late due to an overrunning Sports Personality of the Year award ceremony.

A peak audience of 8.3 million viewers tuned in at 9PM, when The Apprentice was meant to start, but SPOTY was still on air.

SPOTY averaged a total audience of 5 million viewers over its two hour run to trail behind The Apprentice in the night's rankings. The sporting awards show was 400,000 down on 2017's ceremony.

Meanwhile, You're Hired averaged 3.3 million viewers as the winner and Lord Sugar spoke to host Rhod Gilbert, the same as last year's spin-off.

Overall, The Apprentice averaged just under 5 million viewers across its series based on overnight data. This is before those watching on catch up or BBC iPlayer are factored in.


The BBC has already confirmed that The Apprentice will be back on BBC One for what will be its fifteenth series next year.

Over on ITV and against SPOTY, The Chase had more than 4 million viewers for its latest celebrity special - up a million on the equivalent episode in 2017.

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