ITV's new drama Vanity Fair continued with fewer than 3 million viewers last night.
ITV's adaptation of William Makepeace Thackeray's novel began with 3 million viewers on Sunday night against the Bodyguard on BBC One which had 6.7 million.
The series continued last night with 2.9 million viewers, losing out to Reported Missing (3.3 million) on BBC One in the 9PM slot.
Episode 3 of the seven part series airs on Sunday, September 9.
An insider told The Sun newspaper that the ratings so far would be a "huge blow" to ITV.
“They were banking on it capturing some of the spirit of the Beeb’s Poldark or War & Peace," the insider claimed, “But putting them up against each other was a very bold move with Bodyguard already such a hit. The fans are already hooked.”
Elsewhere in Monday night's TV viewing figures, Coronation Street topped the night's numbers with 6.3 million and 5.7 million for its two episodes on ITV, while Emmerdale had 5.5 million. EastEnders continued with 4.7 million viewers on BBC One.
On Channel 5, 1.7 million viewers tuned in for the latest drama from the Celebrity Big Brother house - up 300,000 viewers on Sunday night.
Emma Willis hosted a special live episode tonight at 9PM, featuring a surprise eviction and an interview with Roxanne Pallett.
New series Undercover Girlfriends began with 700,000 viewers at 10PM before 900,000 returned for Jermaine Pennant's CBB eviction interview.
Celebrity Big Brother continues nightly on Channel 5. The final will air next Monday night at 9PM.