Love Island is doing the business for ITV2 and yesterday evening achieved a series high in the overnights.
An average audience of 1.04 million viewers watched the latest episode as two new guys entered and one departed in a cruel twist.
Love Island was originally on the telly back in 2005 and 2006, then as a Celebrity series on the main ITV channel.
However it was brought back last summer with a new format and it's proved a hit with ratings more than double last year.
It's also taken over Big Brother in the viewing figures having now beaten the rival reality show for the past three days.
Last night Big Brother had 1.01 million viewers on Channel 5 as the two shows went head to head.
On Monday, Big Brother had 740,000 viewers to Love Island's 800,000 while on Sunday, Love Island had 970,000 viewers compared to BB's 900,000.
However despite the increased competition from Love Island, as well as the Euro 2016 games, Big Brother's average audience is actually UP on last year's all time low, so it's not all bad.
Both BB and Love Island continue tonight on Channel 5 and ITV2 respectively.