It sounds to us as though The X Factor bosses are fed up of the show producing flops, and we can't blame them. With just two winners from the seven series still signed to Simon Cowell's Syco label - and one of them, last year's champ Matt Cardle, still yet to release any material - it's not a good track record for the reality series.
Despite attracting more than 20 million viewers and winners being voted for in their millions by members of the public, stars from the show have gone on to fail to manage even a handful of Top 40 hits.
Only X Factor 2006 star Leona Lewis is still working with Simon Cowell, after the music mogul dumped Joe McElderry and Shayne Ward earlier this year. X Factor 2008 favourite Alexandra Burke meanwhile parted ways with the music mogul to work with rival label RCA Records.
However while the news for winners isn't so good, Simon snapped up One Direction, Mary Bryne and Cher Lloyd from last year's show. Runner up Rebecca Ferguson has also signed a deal, currently working with Syco's sister label Epic records, who also work with JLS and Olly Murs.
Why exactly the most successful acts from the show are rarely those who actually top the public vote is a tough question to answer, but it seems like bosses want it to change. With £1 million being spent on marketing the winner, even if they're set to flop,
who can blame them?
As a result sob stories and novelty acts are out of this year's show.
"There was a time when people wanted to see someone who has had a difficult life get a No1 Christmas hit. But that climate has completely changed. People want an artist that is going to keep producing," a source said.
Our X Factor spy added: "Some of this year’s acts have tried to play the panel; we’ve heard everything, from people with a cleft lip to stories about surviving wars as a child. It’s been emotional at times but it always comes down to the singing.
"Some of the attempts to get a bit of sympathy were just embarrassing. One complained about having a dry throat."
Another source said previously: "JLS have set the standard of what can be achieved. They proved that an X Factor finalist can make the jump to being proper recording artists with a long career ahead of them."
To challenge the contestants the show's 'toughest ever bootcamp' is being planned for the end of the month, with new judges Gary Barlow, Kelly Rowland and Tulisa Contostavlos determined to uncover a star.
The X Factor 2011 returns later this summer to ITV1.