It was meant to be the jewel in Channel 5's revamped line-up, following the broadcaster's acquisition by Daily Star and OK! Magazine owner Richmond Desmond, but OK! TV is already off to a bad start in the ratings. The debut episode pulled in just 450,000 viewers and last night's second show saw even worse numbers, with only 300,000 tuning in.
The show was having a rough time of it even days before beginning, with planned host Denise Van Outen pulling out the week before the launch. Apprentice star Kate Walsh was rushed in as her replacement the same day, a embarrassing move for the channel however who had previously sacked her when they axed Live From Studio Five - the very show OK! TV was intended to replace.
Despite some big name guests on the show this week, including X Factor judge Louis Walsh, Girls Aloud babe Kimberley Walsh and boy group JLS, ratings have still seen the show has come last in its slot.
Both viewers and critics have also not taken to the new show, with one reader telling us: "I'm a big fan of Kate Walsh but this is pretty terrible."
Meanwhile The Guardian said of the programme's debut: "Obviously a teatime television show based on a celebrity magazine will never be Newsnight, but even judged against its peers, OK! TV is colossally vapid.
"It is hard to know who it is aimed at. Actual people do not seem quite lowest common denominator enough. Animals? Sock puppets? Piles of dust?"
Must try harder, Desmond.