Daybreak presenter Christine Bleakley has been revealed as the host of a new ITV gameshow, in which contestants answer general knowledge questions for instant cash prizes. The new quiz format, which is titled 'Control', is set to air in primetime on ITV1 once filming is complete late next month.
A source told The Sun: "Details are under wraps, but it's a brand new quiz show which will put Christine firmly into prime time.
"The questions will appear pretty easy but the person asking them will be making it difficult for them to get them right."
According to the paper, the new job is part of Bleakley's £4 million deal with the channel which she signed in September of last year. The source continued: "Bosses said when they hired her that they wanted her to do stuff other than Daybreak.
"They're paying her a fortune so they need to get value for money. It will also do her profile some good - as she isn't exactly being seen by many early morning viewers."
Daybreak is still currently averaging around 700,000 in the morning breakfast slow - around 100,000 fewer than GMTV which used to air at the same time.